Make complex instruments easier to sell.

The product is hard to explain

Complex instruments combine hardware, software, workflows and science. Showing customers how everything works together can be difficult.

The product isn't always there

Large, valuable or specialist instruments can’t always be taken to every customer, event or sales meeting.

Make complex products easier to understand.

Give customers a clearer way to explore your instrument, understand how it works and see where it fits into their workflow.

Better ways to bring your product to life.

Digital Twins

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Virtual Workflows

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Immersive Training

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Sales Content

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Built around your product.

Whether you’re launching a new instrument, supporting a global sales team or making complex workflows easier to explain, we work with your product and scientific experts to turn technical detail into clear, engaging experiences.

See it in action.

Demonstrating the EXENT System without the instrument

Demonstrating a genetic analyser without the device

Exploring a sequencing platform in any sales environment

Where this can lead.

600+ trained

Virtual labs across the business enabled 600+ sales reps to be trained efficiently.

“

The decision to move forward with CLOK was instantaneous due to their experience with educational environments.

Michalina Mackowski
Global Market Development Manager
Cell Culture Essentials | BID

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2× ROI by Year 2

Reducing the need to ship physical equipment for global events, demonstrations and training.

“

We used virtual tours for training and saved on shipping large instruments to global events by having interactive touch screens.

Dougie Smith
Head of Marketing & Commercial
The Binding Site

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118,000 ft² DMO digitised

Bringing Cellares’ commercial-scale Smart Factory to life through an interactive 3D experience customers could explore from anywhere.

“

Everyone loves it! The team has already begun discussing expanded functionality. Especially impressed by the last-minute changes.

Eric Edwards
Head of Marketing
Cellares Inc.

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10× GMP suites

Giving customers and prospects virtual access to a 60,000 ft² CDMO facility, without the time and cost of travelling to visit in person.

“

The result opened up our large scale CDMO facility to a global audience without needing to visit in person.

Rob Helliwell
Head of Marketing
Upperton Pharma

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Two firsts

Thermo Fisher Scientific’s first customer-facing VR experience, later awarded first place at the IHAO awards.

“

We were the first team to launch a customer facing VR experience for trade shows within Thermo Fisher in 2017

Earl F. Sison
Digital Implementation Manager
Pharma Services Division

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100,000 visitors

Creating the interactive experiences across 80 major roadshows, engaging 100,000 visitors and helping 45,000 families sign up to the nationwide campaign.

“

Really well done again to all of you and your team for such a fantastic job!

Nina Alexanderson
Head of Marketing and Events
Disney Wellbeing
The Walt Disney Company

A dream project

Bringing Agilent’s AriaMX real-time PCR system to life through an opera-inspired product film designed to make complex technology memorable.

“

If you are considering the creation of a marketing campaign, look no further.

Fred Ernani
Marketing Director
Agilent Technologies

EXENT. Anywhere.

Giving customers virtual access to Thermo Fisher’s EXENT system, without needing the physical instrument in front of them.

“

CLOK’s ability to bring an instrument to life on screen made them an easy choice for our virtual tour.

Jake Showell
Marketing Campaigns Manager
Thermo Fisher Scientific | PDX

Supporting BP’s senior leaders

Interactive learning experiences created for BP’s global leadership development programme.

“

Their innovative approach and ability to adapt during projects is something I have been really impressed with.

Ed Sparkes
Programme Lead
Accenture

2× Global life science brands

Re-engaged by the same client across two companies.

“

I first worked with CLOK at Thermo Fisher Scientific, then brought them onboard at Beckman Coulter Diagnostics.

Reel Mahmood
Demand Generation Marketing Manager EU
Beckman Coulter Diagnostics

What are you working towards?

Launching an instrument, improving how your sales team demonstrates it or making complex workflows easier to explain? Tell us what you have in mind.

Talk to us