Exploring a sequencing platform in any sales environment

The SeqStudio Genetic Analyser introduced a new approach to genetic analysis, but it was difficult to demonstrate. Without access to physical demo units, Thermo Fisher needed a way to show how the system works and communicate its value to a global audience.

We created an interactive virtual environment that allows users to explore and understand the system in detail. Using high-precision 3D modelling, we recreated the instrument and built a guided experience that shows how it operates, how it is used and where it delivers value.