Demonstrating a genetic analyser without the device

Thermo Fisher Scientific launched the Ion Torrent Genexus Integrated sequencer, but they had limited access to physical units despite having a fast-moving product rollout. Therefore, they needed a way to demonstrate it effectively to prospective customers.

We created a mobile application that allows users to explore the sequencer in detail and place it into their own environment,using augmented reality and detailed 3D modelling based on manufacturing data.