Savings Methodology
How we calculate your potential saving
The calculator estimates how much of your current physical selling and training cost could potentially be reduced through digitalisation.
It doesn’t assume physical demonstrations, events or in-person training disappear. Instead, it applies moderate working assumptions to three areas where digital experiences can reduce repeated physical activity.
Three costs. Three working assumptions.
50%
Event equipment shipping
Freight, handling, storage, setup and movement of valuable equipment.
30%
Customer demo shipping
Moving demo units, specialist support, setup and repeated physical delivery.
40%
Staff training travel
Flights, hotels, subsistence and repeated travel for training and product familiarisation.
Why we use these assumptions
The 50%, 30% and 40% figures are CLOK modelling assumptions, not industry averages or guaranteed savings.
We use moderate assumptions to create a credible starting point rather than a best-case estimate. Published evidence shows that virtual product demonstration and training can reduce costs associated with equipment movement, travel and repeated physical delivery.
40.5%
of exhibitor direct spend
CEIR 2026
$750k
annual training logistics saving
LTEN pharmaceutical training case
2.8×
lower direct training cost
Peer-reviewed immersive VR study
Turn your result into a plan
Your result shows the potential. The next step is to identify where digitalisation could make the biggest difference.
The 50%, 30% and 40% savings factors are CLOK modelling assumptions, not published industry averages or guaranteed savings. All calculator outputs are illustrative estimates. Actual savings will depend on your equipment, event programme, geography, travel patterns and how far digital experiences can reduce physical activity.
Sources: Center for Exhibition Industry Research (CEIR), How the Exhibit Dollar Is Spent 2026; Life Sciences Trainers & Educators Network (LTEN), pharmaceutical sales-training redesign case study; Pickham, Lohre & Goel, Journal of Orthopaedic Experience & Innovation (2022), “Surgical Device Representatives Preference for Experiential Learning via Immersive Virtual Reality”, DOI 10.60118/001c.3613
