Demonstrating a genetic analyser without the device
Intro
Thermo Fisher Scientific launched the Ion Torrent Genexus Integrated Sequencer, but needed a way to demonstrate it effectively to prospective customers.
With limited access to physical units and a fast-moving product rollout, it was difficult for sales teams to consistently show how the system works and where it delivers value.
What we did
We created a mobile application that allows users to explore the sequencer in detail and place it into their own environment using augmented reality.
Using detailed 3D modelling based on manufacturing data, we recreated the system and built an interactive experience that shows how it works and what it enables.
The platform was designed to support real sales conversations, giving teams a flexible way to demonstrate the product anywhere.
The outcome
The result gave sales teams a portable, scalable way to demonstrate the system without needing a physical device.
It allowed customers to visualise the sequencer within their own lab environment, improving understanding and supporting more confident decision-making.
Turning a physical product into a portable, interactive sales experience.
