Making product differentiation clear at the point of sale
Intro
The Snowboard Asylum needed a better way to explain the difference between standard snowboard bindings and NOW’s Skate Tech system.
The challenge was how to show it.
With technical performance benefits that aren’t immediately visible, it was difficult for customers to fully understand why the product was different, making it harder to justify the value in-store.
What we did
We created an augmented reality sales tool that allows customers to explore the product in detail.
Using precise 3D modelling and interactive design, the experience shows how the Skate Tech system works and how it improves performance.
The tool was designed to sit seamlessly within the retail environment, supporting real conversations between staff and customers without disrupting the in-store experience.
The outcome
The result made product differentiation clear at the point of sale, helping customers quickly understand the value of the technology.
It supported more effective sales conversations in-store and contributed to a significant increase in sales, with the product becoming the top seller across TSA locations.
The result.
Turning product complexity into clear, confident buying decisions.
11
75%
2019
I’ve known Dave for years and seen their interactive stuff working for medical companies, I thought it would be perfect because we need to show customers how things work in more detail when they don’t understand product differentiation in our stores.
I introduced them to Niedecker in Geneva and we all sat round the table and figured out how to do it. It was pretty easy in the end. The skate tech bindings became our biggest in-store seller of the year. It just worked really well and it’s fair to say we are all stoked about the impact on sales.
