Exploring a sequencing platform in any sales environment
* This image is a 3D model.
Intro
The SeqStudio Genetic Analyser introduced a new approach to genetic analysis, but it was difficult to demonstrate.
Without access to physical demo units, Thermo Fisher needed a way to show how the system works and communicate its value to a global audience.
What we did
We created an interactive virtual environment that allows users to explore and understand the system in detail.
Using high-precision 3D modelling, we recreated the instrument and built a guided experience that shows how it operates, how it is used and where it delivers value.
The experience was designed to support product demonstrations, training and events, without the need for physical equipment.
The outcome
The result made the system accessible to teams and audiences who would otherwise not have access to a physical unit.
It enabled consistent, scalable product demonstrations across regions and supported clearer, more confident conversations around the instrument’s capabilities.
Turning a physical product into an accessible, global demonstration experience.
